The following comes from the website of Signis, World Catholic Organization for Communication – Media for a Culture of Peace. They sponsor a number of film festivals around the world which emphasize the culture of peace.
Every day the media bring us more news of conflict, acts of terrorism, massacres, racism or xenophobia. It seems that we are drowning in a culture of hatred and war.
Let’s imagine instead for a moment that the world’s radio and TV stations were reporting on, and devoting a significant part of their programmes and broadcasts to gestures of reconciliation and acts of peacemaking. So alongside the culture of violence and war, which, of course, we cannot ignore, because it is part of what makes us human, they would develop in the media a Culture of Peace.
This does not have to remain only a dream. If every member of SIGNIS, radio, video and television producer, webmaster, educator, researcher and trainer, got involved in making programmes on those acts which are contributing to peace and in promoting gestures of reconciliation… all of us would have helped to increase the possibilities of helping to make the world a more peaceful place.
That is why the SIGNIS delegates, during their meeting in Cape Town in 2003, choose as the main objective for SIGNIS to work to promote a Culture of Peace through the media.