. . WOMEN’S EQUALITY . .
An article from the International Institute for Peace through Tourism (IIPT)
H.E. Eliza Reid, First Lady of Iceland, was the Guest of Honour at the 4th edition of the Celebrating Her awards on 7th March at ITB Berlin [ Internationale Tourismus-Börse Berlin, the world’s largest tourism trade fair] where five inspiring women were presented awards by H.E. Eliza Reid, Dr. Taleb Rifai – former Secretary General UNWTO and Chairman IIPT International Advisory Board, Rika Jean-Francois – CSR Commissioner for ITB Berlin, Kiran Yadav – VP IIPT India and Ajay Prakash – President IIPT India. The event was conducted by Anita Mendiratta – author, tourism thought leader and Special Advisor to the Secretary General of UNWTO [United Nations World Tourism Organization].
The Celebrating Her award winners for 2019 are:
* H.E. Rania al Mashat – Minister of Tourism for Egypt for Tourism Policy and Leadership
* H.E Elena Kountoura – Minister of Tourism for Greece for Tourism Strategy and Resilience
* Helen Marano – Founder & President, Maranao Perspectives for Building Global Alliances that promote Tourism as a Force for Good
* Mechtild Maurer – General Director, ECPAT Germany for promoting Socially Responsible Tourism & the Prevention of Exploitation of Children
* Jane Madden – Managing Partner, Global Sustainability & Social Impact, FINN Partners for Sustainability and promoting Corporate Social Responsibility
Speaking of the awards, Ajay Prakash – President IIPT India said, ”the Awards are being held on the eve of International Women’s Day but our champions need to be felicitated every day of the year and each one of our award winners today is a champion. Gender equality, which is a critical part of the United Nations SDGs, is intrinsic to IIPT’s global aims and objectives and integral to fostering peace. It is also our intention, through these awards to create a network of powerful women across the world in the tourism sphere who could work with each other and serve as role models and mentors while representing IIPT as our Global Ambassadors of Peace and sustainable development. The IIPT India ‘Celebrating Her’ Awards, has at its heart this principle – the prioritisation of women as champions of the power of global tourism to uplift lives and livelihoods.”
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In her opening address the First Lady of Iceland H.E. Eliza Reid congratulated all the winners, commended IIPT and ITB for their initiative in instituting the Awards and said that today there are considerable energies in the tourism industry to create a more sustainable, peaceful and prosperous industry and thereby help in creating a more sustainable, peaceful and prosperous world.
In his address, Dr. Rifai lauded the consistency and steadfastness of IIPT India in holding the awards every year since, he said, it is abundantly clear that humanity cannot achieve peace, development and sustainability by ignoring half the world’s population. He concluded by saying the awards were a very timely and necessary initiative and that Celebrating Her in essence was Celebrating Us.
Anita Mendiratta introduced the award winners through personal stories and anecdotes and each was invited to give a short acceptance speech.
Dr. Rania al Mashat stated that tourism was not a profession, but a passion. She accepted the award on behalf of “all Egyptian women” and expressed the hope that soon every Egyptian household would have at least one person working in the tourism industry so that the benefits could flow to all citizens.
Elena Kountoura commented on the “driving force of tourism” and its power to generate employment and improve living standards. Greece, she said, had come through many years of economic crisis and was expecting 35 million visitors this year. While thanking IIPT for the award she wryly remarked that the awards seemed to have been organised mostly by men.
Jane Madden said she had always been a champion of women and was grateful to receive an award in recognition of her work. She stated that travel had given her the opportunity to learn about other places and cultures and to educate herself and others.
Mechtild Maurer spoke of the need to sensitise everyone in the industry to the issue of the exploitation of women and children. She spoke of the need to engage with the youth, including in human rights groups, bring them to the issue and to create new leaders.
Helen Marano could not be present to receive her award but sent in a warm and personal video message expressing her happiness at being one of the recipients of a “Celebrating Her” award. She also said that the award would spur her enthusiasm. Dr. Taleb Rifai accepted the award on her behalf.
In his Vote of Thanks, Kiran Yadav – VP IIPT India congratulated all the winners, thanked the partners, especially ITB Berlin and the media partners and a special note of thanks to Anita Mendiratta who had always supported IIPT in every way.