Colombia: Impulse Travel – Sustainable tourism committed to Peace


An article from Caracol Radio (translation by CPNN)

Impulse Travel, a sustainable tourism company that has been working in the industry for 10 years, was a winner in the category of “Peace, Social Justice and Solid Institutions” in the SDGs Global Startup Competition, a competition of the World Tourism Organization (UNWTO).

Since the signing of the Peace Agreement, this company has focused on peace-building.  They have worked with different post-conflict populations for peace, productivity and sustainability processes, adding them to their value chain and giving them a share of the tourism market.

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Questions related to this article:
How can tourism promote a culture of peace?

What is happening in Colombia, Is peace possible?

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“We see these communities as partners, as a social enterprise that are part of the Value chain.  We work with social leaders who are leaders for changes in a community that are productive, cultural, gastronomic (…) we seek these social transformation projects and adapt them to our business ”, says Rodrigo Atuesta, CEO of Impulse Travel.

In addition, Lizeth Riaño, leader of strategy and impact product, sees in sustainable tourism “an opportunity to convince travelers that their tourism contributes to these communities by generating income for the territories. We see it as an opportunity and a challenge, to convince Colombians to get to know these regions and invest in them ”

The company recognizes that these are not experiences for everyone, since most visitors from abroad come for the first time and may be very clear about the type of experiences they want to live. ” The most important thing is to find the audience that vibrates with the same frequency as us, ” continues Atuesta.

This year, after a 2020 pandemic, Impulse Travel is working in a branch dedicated to finding these initiatives in communities in the process of social transformation, and giving them comprehensive support in addition to the tourism dimension.  It’s a great challenge to understand how initiatives work and to link them directly to the market.