. SUSTAINABLE DEVELOPMENT .
an article by United Nations News Centre
Aimed at bringing together Ministers of Tourism and Ministers of Culture to identify key opportunities and challenges for stronger cooperation between the fields, two United Nations agencies launched the First World Conference on Tourism and Culture today [4 February] in the shadow of the legendary Angkor Wat temple, in Siem Reap, Cambodia.
click on photo to enlarge
Statues on the Angkor Wat temple in Siem Reap Cambodia. Photo: UNESCO
The Conference, run by the UN World Tourism Organisation (UNWTO) and the UN Educational, Scientific and Cultural Organization (UNESCO) aims to address the overlap between culture and tourism, tackling the question of how to harness the power of tourism and culture to alleviate poverty, create jobs, protect natural and cultural heritage and promote international understanding.
“Today, cultural tourism – the world’s mosaic of art forms, heritage sites, festivals, traditions, and pilgrimages – is growing at an unprecedented rate,” said Taleb Rifai, UNWTO Secretary-General. “Humanity’s curiosity about cultural heritage is the element that truly differentiates one destination from another.”
Mr. Rifai described the growth of international tourism since the 1950s and the socio-economic contribution made by tourism, accounting for one out of every 11 jobs worldwide, as well as contributing nine per cent to global gross domestic product (GDP) and 30 per cent contribution to total global exports.
Irina Bokova, UNESCO Director-General, joined Mr. Rifai in looking forward to building a new, sustainable partnership that unites tourism and culture and said her goal was to create a positive mutually reinforcing dynamic between the two, working to build sustainability and to benefit local communities.
“Our starting point is to safeguard culture under all its forms, from monuments to living heritage, encompassing traditions, festivals and the performing arts,” said Ms. Bokova. We do so, because culture is who we are. It shapes our identity and is a means to foster respect and tolerance among people.”
She underlined the need to safeguard cultural heritage while moving ahead with sustainable tourism and said she believed that was the Conference’s core message, citing that vision as the route to promoting culture as a driver and enabler of sustainable development.
Cambodia’s Minister of Tourism, Thong Khon, also welcomed delegates, looking forward to the event’s contribution to sustainable conservation and development of tourism and culture.
[Thank you to the Good News Agency for bringing this article to our attention.]
Comment by Liliana Mota, October 23, 2013
Can tourism be seen as an instrument to achieve complicity between people’s minds?
“There is nothing better that connects two people’s mind than a good conversation” The above quote could be used to describe the effect which tourism has on people. Like a great conversation, tourism could be said to play a vital role amongst people all over the world. It fosters communication in all its senses, intercultural dialogue and mutual understanding.
In today’s world it is evident that there is a shortage of moral or ethical values amongst people across the different nations in this world, resulting in a globalised world lacking these morals and ethical values. Ignorance, the failure to consider the needs of others, and selfishness are a few of the ways which hinder us from embracing diversity and a common human perspective, which would result informal empathy, internal moral compassion, tolerance of differences, historical consciousness and interpretation. The above mentioned features are intrinsic, inherent and can be found in the practice of tourism.
Tourism has been emphasized as one of the most effective instruments which continue to tackle to tackle social and economical poverty, as well as encourage the culture of peace practice amongst people. In looking at the UN architecture, one is able to see the growing implications which the tourism sector has on the world and world policies. The touristic phenomenon has achieved a world record of 5% of world’s GDP contribution and is responsible for 235 millions jobs, according to the UNWTO’s data. Often the tourism sector counts more than 20% of the countries’ GDP.
On the negative side of this, it is evident that tourism focuses on economical matters, depriving any focus on the global implications of the constant interaction tourism encourages.
In the literal sense, tourism is nothing more or less than people meeting with the willingness to understand each other’s differences and point of view and simultaneously creating the opportunity for dialogue, mutual understanding and peace to take place.
Apart from tourism, various factors could be seen to play a role in encouraging integration and diversity amongst societies across the world. For example, the cultural segment has played an essential source of people’s integration and inclusiveness in developing countries.
Education has also played a significant role in encouraging integration, and incorporation amongst people all over the world. Education has been reconsidered and proposed to being the catalyst for exchange between countries, cultures and sectors, and most importantly for enhancing the lives of people by granting them the opportunity to leave their poverty stricken lives and societies in exchange a for better future which includes job and exchange opportunities.
In the tourism world, differences play the most essential role, differences among people represents the added-value. Being different is always a positive factor that usually motivates and encourages people to get to move and engage with each other and embrace the differences with the use of spiritual, religious and cultural meanings.
This notion of tourism needs to be addressed in multilateral governance discussions, where all the main actors, the international community, the ministerial and experts, private sector, local institutions and civil society engages are all present, and are all willing to work together in combined efforts and initiatives (from poverty alleviation to the promotion of awareness of sustainable development addressing special needs like regional development, urban planning and protection of natural and cultural landscapes). This combined approach of working at the local level within communities and at the national and international level, in order to reach and engage the poor, has been considered as potentially being the “one possible and effective answer” and effective approach towards the world’s poorest areas where it can make a difference.