||Posted: Aug. 25 2011,18:50
From the Culture of Peace Initiative:
Press Release Tips:
It is important to obtain local media coverage to promote your event for the International Day of Peace. In fact for many events, local coverage may be the most likely to occur. Go to the websites of the top newspapers and TV and radio stations in your area to a link that says "Contact Us", "News Tips" or "Press Releases". You should be able to e-mail or paste your press release into a form and submit it.
The following link may be of assistance to you. http://www.developer-resource.com/how-to-send-press-releases.htm Sending press releases to on-line newsletters and organizations that have such newsletters, or Facebook pages, or blogs, may also help to promote your event and / or organization. If your NGO has many local branches (and some of you have hundreds), you may wish to forward your Press Release to these various locations for their own use.
Here is a Press Release Template - that you can use or adapt:
YOUR ORGANIZATION is... Observing the International Day of Peace, Sept. 21
YOUR CITY / TOWN / LOCATION – This year much of humanity will conduct the largest global observance of the International Day of Peace ever on or around Sept. 21st. Thousands of organizations and hundreds of millions of people worldwide observe this occasion. Many events last for several days. Some will start on this year's 10th anniversary of Sept. 11, 2001; others will continue through Oct. 2, Gandhi's birthday and the International Day of Non-Violence. One focal point across the entire planet will be the minute of silence at 12:00 noon, in all time zones worldwide, on Sept. 21 - as requested by Ban Ki-moon, Secretary General of the United Nations.
(DESCRIPTION OF YOUR LOCAL, REGIONAL OR GLOBAL - EVENTS HERE. POSSIBLY WITH A PHOTO / IMAGE FROM LAST YEAR OR ELSEWHERE.)
(NOTE, PROVIDING THE FOLLOWING BACKGROUND INFORMATION ABOUT THE INTERNATIONAL DAY OF PEACE WILL HELP EDITORS TO UNDERSTAND THE SCOPE OF THIS OCCASION AND THE SIGNIFICANCE OF YOUR EVENTS & ACTIONS - AND ENCOURAGE THEM TO WRITE ABOUT THEM & YOU.)