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Earth Hour, March 23: Uniting people to protect the planet
an article by World Wildlife Fund

Video: Earth Hour March 23

The world is using the equivalent of one and a half planets to support life on Earth. WWF's Earth Hour was born out of a hope that this could change.

click on photo to enlarge

At 8.30pm on 23 March hundreds of millions of people will turn off their lights for one hour, on the same night, all across the world in a huge, symbolic show of support.

It is a unique annual phenomenon that focuses the world’s attention on our amazing planet, and how we need to protect it.

Get involved by:
- Signing-up
- Liking and sharing the Earth Hour Facebook page
- Following Earth Hour on Twitter
- Join the global challenge on YouTube.

World famous sports and showbiz celebrities are showing they care for the planet through their support of Earth Hour on social media platforms Facebook and Twitter, inspiring their fans to join in the world’s largest mass participation event on the planet, for the planet.

Lionel Messi, Gisele Bunchen, Yoko Ono, Miranda Kerr, Alejandro Sanz, Doutzen Kroes, McFly are just some of the celebrities asking fans to turn off their lights on March 23, 8:30PM. Lionel Messi, who has 43 million fans on Facebook asked them to accept the challenge and join Earth Hour.

Celebrities from Asia with a combined social media following of 20 million are also leading the efforts for Earth Hour this year, lending their voices of support for the campaign and taking up the challenge to inspire ongoing positive actions for the environment beyond the hour.

Nadya Hutagalung, Utt Panichkul, Pevita Pearce, Andy F. Noya, Ariel from NOAH, G.E.M., Eason Chan , Kay Tse, Shruti Hassan, Marc Nelson, Rovilson Fernandez, Mikee Cojuangco-Jaworski, Bathiya & Santhush (BNS), Li Bingbing, Yu Quan, Chen Yibing , Li Yundi, Li Yuchun, Harlem Yu, Sonia Sui, JJ Lin, Amber Kuo, Christine Fan and S.H.E are among the biggest names in Asia supporting the global environmental movement now in its seventh year.

It’s not only sports and entertainment celebrities rallying for action. Also on the eve of the seventh Earth Hour, UN Secretary General Ban Ki-moon has called on the world to mobilise beyond the hour as extreme weather increasingly harms families, communities and economies.

“We participate with an undimmed determination to take action on climate change. Everyone has a role to play. Governments need to provide the political will, businesses can contribute solutions, and civil society, especially young people, can mobilise global action. Together, let’s do our part and shed light on common sense answers for a cleaner, greener world,” said the UN Secretary-General.

As an open sourced campaign powered by WWF, Earth Hour uses social media to connect a global community of people inspired to change the world we live in and support from these stars take the campaign to new levels of engagement with young people who will benefit the most from a sustainable planet.

Earth Hour 2013 will take place at 8.30pm – 9.30pm on Saturday 23 March

For live updates on Earth Hour 2013 starting Thursday March 21, go to


Question(s) related to this article:

What is the relation between the environment and peace?,

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One way to understand the relation between environment and peace is to turn the question on its head and ask what is the relation between the environment and the culture of war.  Here is what I say in my book The History of the Culture of War :

The exploitation of the culture of war involves not only exploitation of people, but also exploitation of the environment. In recent years everyone has become more aware of the dangers of environmental pollution, with special attention to carbon emissions which have increased atmospheric carbon dioxide and resulted in global warming. This is also related to the loss of the world's forests which redress the problem by removing carbon dioxide from the atmosphere. Insufficient attention has been paid, however, to the great environmental destruction and pollution caused by military activity.

Historically, military-related activity has been one of the primary causes of deforestation. This was already evident in ancient times as described above in the case of Greece and Rome. More recently, the British Empire was a major destroyer of forests, as described for India in an article by Budholai (available on the Internet) :

"The early days of British rule in India were days of plunder of natural resources. . ...more.

This report was posted on March 22, 2013.