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Global Campaign to End Female Genital Mutilation/Cutting (FGM/C)
an article by Equality Now
On 6 February 2014, International Day of Zero
Tolerance to Female Genital Mutilation/Cutting
(FGM/C), the UK Government announced the
appointment of a consortium of leading anti-FGM/C
campaigners and development communications
experts, coordinated by Options, including
Equality Now, to deliver a global campaign to end
FGM/C.
Efua Dorkenoo (r.) with Lynne Featherstone, MP, Parliamentary Under Secretary of State for International Development
click on photo to enlarge
The campaign will support increasing momentum
within Africa to end FGM/C and will work at
international, regional, national and community
levels across Africa to bring about a cultural
transformation in attitudes towards FGM/C by:
* Mobilising a critical mass of people, leaders,
organisations and networks to unite under a global
movement to end FGM/C
* Promoting increased political will and funding in
affected countries to tackle FGM/C
* Supporting a network of grassroots activists
across Africa to support social change in
communities to end FGM/C
* Strengthening and supporting national coalitions
against FGM/C within 10 focal countries providing
them with expertise needed to bring about social
change
* Working with the diaspora in the UK to mobilise
people to contribute skills and resources to
support efforts to end FGM/C in their countries of
origin.
The campaign is being implemented by a consortium
including:
* Leading campaigning organisations Equality Now
and FORWARD
* Africa’s foremost communications and advertising
agency, Ogilvy & Mather Africa
* The international advocacy agency, Advocacy
International
* Options Consultancy Services, providing
management and technical oversight
The team will be based in Nairobi and London, and
is led by Efua Dorkenoo, OBE, former Advocacy
Director and current Senior Adviser of Equality
Now’s FGM programme, and former technical expert
for the WHO, where she assisted the organisation
in introducing FGM/C onto the agendas of the
Ministries of Health of Member States. The
programme will work closely with the United
Nations Joint Programme against FGM/C, governments
and civil society in focal countries.
The campaign is currently in its design phase,
with a public-facing campaign due to launch in the
second half of 2014. We encourage any individual,
organisation or network who shares the vision of
an end to the practice of FGM/C in a generation to
join the global campaign.
Email endfgmc@options.co.uk or
press@equalitynow.org for more details or to join
our mailing list.
[Note: Thank you to Janet Hudgins, the CPNN
reporter for this article.]
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